The Advertiser

Providing efficient front counter operations for a major media group.

The Organisation

Part of the international News Group, and in fact its original home base, the company publishes The Advertiser each morning Monday to Saturday, the Sunday Mail on Sundays, and a series of local newspapers on a fortnightly basis.

The Advertiser is read by over 580,000 people Monday to Friday and more than 740,000 each Saturday. Over 61% of The Advertiser circulation is home- delivered in the metropolitan area, an indication of the high regard in which it is held in South Australia. The liveliness and brightness of the Sunday Mail makes it the highest reaching per capita of any Sunday publication in the nation.

More about The Advertiser

The Challenge

The Advertiser, Sunday Mail and Messenger Newspapers receive large numbers of classified advertisements, subscriptions and photo sales over the front counter at the shiny new Waymouth Street building, as well as numerous sales of promotional and other products.

The Solution

Reculver configured the GRL system to run on each front-counter PC, and GRL FinOps, a web-based facility for financial and administrative oversight.

A new extensive maintenance tool was developed as a new feature of the system, together with a much upgraded stock and inventory system to manage sales of varied products from the News Shop.

Axeze proximity sensors, which can read an operator's ID card from a hand's length away, provide a high level of hardware security at all counter positions.

Benefits Delivered

  • optimal cash flow by banking all payments the same day, regardless of numbers
  • reduced susceptibility to fraud by tight suspense.
  • opportunity to further streamline ancillary operations.
  • automatic merging of payments from other sources (mail payments from a lock-box service) to give full control to the revenue manager and a single source for reporting.


"The Reculver Receipting System provides us with a comprehensive and reliable means of capturing and recording all of our external payment transactions. Its flexibility is an especial benefit."
Barry Barnes, Finance Manager, Advertiser Newspapers Pty Ltd